Making sure we launch only the right projects on Launchpad&nbsp;Our platform evolves as the NFT landscape evolves. First and foremost, we are committed to protecting our community, and we have improved our Launchpad vetting criteria and process. More info about our Launchpad guidelines <a href="https://trustandsafety.magiceden.io/what-are-magic-edens-guidelines-for-launchpad">here</a>.&nbsp;The NFT landscape is constantly changing. We continuously work to improve and refine our community protection processes, including the Launchpad application. We understand that the community expects accountability from Launchpad and that our launchpad vetting criteria have not been clear in the eyes of the community. We want to increase transparency as much as possible to address that.&nbsp;While we share these expectations, please note that there is no universal standard we can apply to all projects. For example, large web2 creators trying to enter web3 may not have large social media followings. Or, certain web3 native projects that lack exposure might need our help to introduce them to potential partners. We take these parameters as our guidelines, but there are exceptions that take place, which is why we lean on our peer review system to confirm all Launchpad projects.&nbsp;<h2 style="margin-left:0px;">Project must pass&nbsp;Safety Signals and Project Quality Signals&nbsp;before they can be considered for Launchpad</h2><h3 style="margin-left:0px;">&nbsp;</h3><h3 style="margin-left:0px;">Safety Signals include mandatory actions for the project:</h3><ol style="list-style-type:decimal;"><li>All project founders and advisors must go through private doxxing to Magic Eden</li><li>The project must also use a third-party exchange wallet (or equivalent vetting framework) verified by a founder’s identity</li><li>The project must sign a legally binding agreement with Magic Eden</li></ol>&nbsp;<h3 style="margin-left:0px;">Project Quality Signals are a set of 6 parameters we score:</h3><ol style="list-style-type:decimal;"><li>Team quality: This is the leading indicator of a Launchpad project’s success. We may ask for references and consult with the community on the individuals behind the project. We will not launch new projects from individuals who have previously rugged or if founding teams have a clear association with rugging. We look for projects which:<ul><li>Share their social accounts for all team members</li><li>Have established Twitter/LinkedIn accounts with at least one prominent member on the team</li><li>Know each other and have a history of working together</li><li>Share extensive work history related to their roles and the project vision/whitepaper</li><li>Have full-time developers dedicated to project &nbsp;</li></ul></li><li>Partnerships: Strong projects should have partners who are known and respected in the Solana and/or Ethereum ecosystem(s), whose vision aligns with the project’s. These partnerships should be communicated through their social media channels. &nbsp;</li><li>Whitepaper / Roadmap: The strongest projects have achievable roadmaps with completed work. They outline a clear path to execute all plans and indicate where funding will be allocated. &nbsp;</li><li>Art Quality: We expect projects to have detailed, high-quality, original art.&nbsp; &nbsp;</li><li>Investments: The team should have spent a meaningful amount of time, effort, and resources working on their project before mint. &nbsp;</li><li>Social media and community following: We look for active and engaged communities with sizeable followings in relation to the size of the supply of the collection.</li></ol>&nbsp;Each project quality parameter is scored on a scale based on their strength until a cumulative score is reached. There is a passing score and a failing score. That original score is then peer reviewed by another team member and discussed on an internal forum. The full team has visibility into this process and can veto a project before it’s formally approved. The last step before approval is a final review by one team manager.

What are Magic Eden's Launchpad vetting criteria?

What content is allowed to be listed on ME?

What does it mean to DYOR?

Magic Eden operates a website that users can access and interact with an independent smart contract protocol to mint new NFTs to the blockchain – we call this Launchpad. Launchpad cultivates and supports the web3 NFT community by helping creators launch collections, and provides a place for the community to discover collections. The categories of collections are varied and growing as web3 and the NFT industry continues to develop, but some examples of what we’ve recently seen include pfps (profile pictures), art, photography, games and many others.&nbsp;We believe that trust, safety and communication are core principles of the web3 NFT community. These are the guidelines in place to help determine whether a collection meets the standards of Launchpad.&nbsp;<ol style="list-style-type:decimal;"><li>Having a manifesto or roadmap for your collection is a good indicator to the community. NFTs are fun and exciting, and successful collections typically have a manifesto or roadmap that it makes known to the public. These vary in terms of their complexity based on each individual collection. Different NFT communities have worked together to create utility for their projects, including gated access (e.g. to particular Discord servers), IRL utility (e.g. access to events or merch), and other cool ideas! It’s important for collections to be realistic, honest and upfront with the community about their ability to deliver, especially if there is a manifesto or roadmap. The web3 NFT community expects collections to detail what they want to do, and how they plan on doing it. Collections must not mislead the community or misrepresent their ability to deliver an outcome. &nbsp;</li><li>Creator teams must be honest and clear. A collection’s team is an important indicator to the community. You must be honest about who forms part of your team, the level of experience you have, what sort of backing you have and any partnerships you have. Collections should be aware of consumer protection rights, as ultimately the relationship is directly between a minter or purchaser and the collection itself. We caution Collections against puffery statements. For example, do not falsely state that something is done or a partnership exists if it doesn’t, especially if it is your main selling point to the community. If the primary mint of your NFT on Launchpad is the first major stage-gate for your collection, then you should present your project as an idea as opposed to something that is finished.&nbsp; &nbsp;</li><li>Collections should aim for originality and creativity. We encourage collections to explore new and original ideas to develop fun and interesting brands, ideas and frameworks for web3 development. Please see our <a href="https://www.magiceden.io/copyright.pdf">Copyright Policy</a> and <a href="https://magiceden.io/terms-of-service.pdf">Terms of Service</a> for more details. &nbsp;</li><li>Collections can't be an investment vehicle or offer equity or debt. Collections deemed to be investment vehicles either by the collection itself or by a third-party regulator are not permitted on Launchpad. &nbsp;</li><li>Collections can’t launch a project that involves prohibited content. Launchpad cannot be used by projects if the collection contains content that is illegal, dangerous, an investment vehicle or generally inconsistent with the respectful, safe and compliant space fostered by Magic Eden for collectors and creators. These include:</li></ol><ul><li>NSFW materials such as pornography or strong nudity</li><li>Political fundraising</li><li>Financing or investment vehicles</li><li>Discriminatory, intolerant or other prejudicial materials</li></ul>&nbsp;&nbsp;This isn’t an exhaustive list of what can and cannot be launched on Launchpad, but provides an insight into our underlying purpose. Any final decisions of whether a collection is launched on Launchpad will consider these and other safety measures.&nbsp;&nbsp;Here's some more information:<a href="https://trustandsafety.magiceden.io/what-are-magic-eden-s-launchpad-vetting-criteria">ME's Launchpad vetting criteria</a><a href="https://trustandsafety.magiceden.io/what-content-is-allowed-to-be-listed-on-me">ME's content guidelines for our secondary marketplace</a>

What are Magic Eden's guidelines for Launchpad?

With so many collections available in the NFT space, it's hard to tell originals from copycats and derivatives. And oftentimes it requires a very specific and detailed analysis to determine if there is any actual or potential infringement. We maintain a <a href="https://magiceden.io/terms-of-service.pdf">Terms of Service</a> and <a href="https://www.magiceden.io/copyright.pdf">Copyright Policy</a> that we revisit as we learn more and grow with the broader NFT space.&nbsp;While Magic Eden continues to invest and consider new and improved ways to detect potential IP infringement (by doing AI screening or otherwise), we encourage you as a member of our community to help identify potential infringements by collections so we can take appropriate action.&nbsp;<h3 style="margin-left:0px;">How to report</h3>You can flag the project on their specific page within the marketplace and report it as a derivative or copyright infringement. You'll find the flag button on the upper right hand side of the collection heading.&nbsp;<img src="https://downloads.intercomcdn.com/i/o/554433878/01ef8482a99519b25a43b238/image.png">&nbsp;<h3 style="margin-left:0px;">How to lodge a copyright infringement claim</h3>If you believe your own IP is being infringed upon, please use <a href="https://airtable.com/shrisBD93WbGoZsWZ">this form</a> to submit a notification of claimed infringement against the unauthorized use of your copyrighted work.&nbsp;Please note that by submitting a notification of claimed infringement, you agree that details about the notification may be shared with the impacted account holder.

How do I report potential copyright infringements?

“Rug pulls” are broadly defined by the web3 community, and can include the NFT creator engaging in deliberate fraudulent behavior, ending the purported project soon after minting, deleting its website and socials, being unresponsive, or generally engaging in behavior akin to a scam.&nbsp;Rug pulls are serious. They are heavily scrutinized and it is important that a NFT creator recognizes their obligations when offering their collection to the general public. The web3 space is quite rightly moving to an environment that clamps down on rug pulls.&nbsp;We encourage creators to see our other guidance on this which sets out the quality and safety signals we look towards when a creator wishes to use Launchpad - “<a href="https://help.magiceden.io/en/articles/6390708-what-are-magic-eden-s-guidelines-for-launchpad">What are Magic Eden’s guidelines for Launchpad?</a>”. These guidelines apply directly to projects that use Launchpad, but they similarly can be considered by creators that choose to mint on its own website or other platforms.&nbsp;&nbsp;<h3 style="margin-left:0px;">How to report a rug risk</h3>In terms of reporting potential rug pulls, the decentralized manner of web3 encourages the community to help report and call these out so we can better inform other members of our community.&nbsp;At the upper right hand side of a collection's page, you can click on the burger which surfaces the flag icon, then select the appropriate option. We'll review any reports that we receive and take the necessary actions, which may include permanently flagging the collection or removing the collection entirely.&nbsp;<img src="https://downloads.intercomcdn.com/i/o/554433298/988899080ddd4aa75d1c527c/image.png">&nbsp;<h3 style="margin-left:0px;">What Magic Eden does to protect users from rug risks</h3>We will always let the community decide which projects to collect and enjoy -- after all, this is one of the core tenets of Web3 and we expect users to always <a href="https://help.magiceden.io/en/articles/6123241-what-does-it-mean-to-dyor">DYOR</a>. Having said that, we will also try to ensure we protect our users from blatant scams and serial ruggers.&nbsp;Should we discern signals that a project applying to list on Magic Eden is a high rug risk, e.g., project founder has rugged in the past, team has spammed our application process or attempted to game their <a href="https://magiceden.io/drops">Drop Calendar</a> entry, then we will, at our discretion, reject the application and even blacklist the creator and any associated accounts.&nbsp;Similarly, should we detect that projects are engaging in questionable practices such as using bots to amass upvotes for their Drop Calendar entry, wash trading (i.e., repeatedly buying and selling their own NFTs to inflate sales and earn a spot in our Popular Collections carousel), or market manipulation (e.g., imposing a sin tax), we may also remove their Drop Calendar entry, flag their collection page or delist their collection from our marketplace. More info on our high royalties policy <a href="https://help.magiceden.io/en/articles/6400523-does-magic-eden-allow-royalty-changes">here</a>.

What are “rug pulls” and how do I report them?

Here's a guide that could help you turnaround a project that's been rugged. It's structured in questions that could lead to possible actions for you to take.&nbsp;<h3 style="margin-left:0px;">Is it actually a rug?</h3>Upon receiving a request for assistance with re-listing a derugged project, our team will assess the original project to ensure that it was actually a rug. If it is a flagged collection, or investigation reveals that it should be flagged, we can continue to assist your efforts to get the derugged project back up and/or listed without the flag.&nbsp;<h3 style="margin-left:0px;">Do you hold the update authority?</h3>If you hold the update authority you can change the royalty wallet, art and/or metadata of the collection. Please note that Magic Eden can not make these changes for you. The update authority needs to be obtained from the original creators of the collection. Obviously, creators that have rugged are notoriously hard to reason with, and/or contact, as they are usually absent quickly following their scam.&nbsp;If you do somehow hold the update authority and plan to change the artwork and metadata, make sure you reach out to us to coordinate listing/flag removal once your update completes.&nbsp;<h3 style="margin-left:0px;">Do you wish to derug by doing an airdrop?</h3>Many project deruggers choose the option of airdropping a NEW collection to all of the holders of the existing collection. This way, they are able to have control over the new collection, while keeping the community together. If you choose to use this option, please make sure to reach out to us to coordinate removing the flagged collection NFTs from the marketplace prior to your airdrop. This ensures that all community members receive your new tokens, as they are often unaware of the derugging effort.&nbsp;<h3 style="margin-left:0px;">Further support</h3>If you do not have the update authority, your best bet is to consult a project dedicated to derugging. One we know of is <a href="https://twitter.com/SolanaSanctuary">Solana Sanctuary</a>. We'll keep updating this list as we learn of other similar projects.&nbsp;Good luck!

How do I derug a project?

We’ve observed several Solana project teams change the royalty on their NFTs for a multitude of reasons – some reasons are good, but others, less so. We’d like to outline our emerging policy here to help guide users on ME and minimize situations that make people feel scammed.&nbsp;First and foremost, we believe in transparency. We want to surface as much information as possible so users can DYOR and make the best possible decision they can.&nbsp;Another key concept that underpins Web3 is decentralization. Rather than having a centralized entity determine prices (as further described below, in this case being the collection itself), it’s the market and the forces of supply and demand that should ultimately decide how things should be priced.&nbsp;Based on these two principles, here’s what we’re doing to curb situations that violate the above principles:&nbsp;<ol style="list-style-type:decimal;"><li>We call attention to unexpectedly high royalty figures. Should we detect that an NFT’s royalty amount is above a certain threshold, we’ll highlight the royalty figure in yellow on the NFT item page so sellers and buyers are made aware of this. Buyers will also get a warning prior to executing the purchase so they can be doubly sure that they are aware of where their SOL is going. &nbsp;</li><li>We’ll flag or de-list collections that implement the “sin tax” or “bitch tax.” The sin tax is something we have seen some projects introduce – it is a dynamic floor control mechanism that aims to discourage sellers from listing their NFTs below a certain threshold by penalising them through high royalties. This practice unduly or improperly influences the market price, or establishes a price that may not reflect the value of holding a specific NFT. (Some projects even go so far as changing the royalty % during a transaction, effectively deceiving the buyer and the seller.) In these situations, we may flag the collection page or, in some situations, de-list the collection from our marketplace.</li></ol>&nbsp;There are less nefarious reasons to change royalty amounts. For example, in situations where an item was allegedly stolen (through a wallet draining scam or the like), raising the royalty to 98% and buying the item back (at effectively 2% of the list price) has proven to be an effective way to retrieve stolen items. We’ll gladly work with project teams and theft victims in these situations.

Does Magic Eden allow royalty changes?

OnIn your Profile Page, if an NFT falls into the Unverified items tab, this is because it is not recognized as part of a collection listed on the Magic Eden marketplace.&nbsp;<img src="https://downloads.intercomcdn.com/i/o/554438531/d5f396d60e6bc64494bc9de7/image.png">There are a few potential causes for why your NFT might display an Unverified status:&nbsp;<ol style="list-style-type:decimal;"><li>The NFT collection may not be listed on Magic Eden yet: If you search for the collection, you may get no results. The creator(s) may still need to submit a listing request form, or the request form may still be being processed by our listing team. a. Most curated auction items do not belong to a collection yet, and as such would appear as Unverified. If you have won an NFT from a curated auction, please reach out to us so we can help create the collection to 'house' the NFT that you've won. &nbsp;</li><li>The NFT collection is not updated: If the collection is already listed, but some NFTs are still appearing as Unverified, the project creators may need to send us a collection update request form with an up-to-date hashlist. This new hashlist should include your NFT, and once it is processed, your NFT will appear as a verified piece of the collection.</li><li>The NFT in question is not part of the collection: Sometimes if an NFT shows as Unverified, it’s possible that it may be a fake. Usually it’s because the trader bought the NFT directly from an untrusted source or marketplace that allowed the trade to occur. If you suspect this to be the case, we recommend that you reach out to the creators and have them check for you whether your NFT is an authorized part of the collection.</li><li>The NFT is part of a delisted collection: Finally, it is possible that the collection was delisted. If this was the case, most often the reason is that the collection orproject was deemed as being either offensive, a scam, or a potential IP infringement.</li></ol>&nbsp;In any of these cases, it is best to reach out to the creators of the NFT collection or project to verify which of these instances may apply to you.

What is an Unverified NFT?

Upholding these guidelines will not be easy, and we ask for your support as a web3 community. Please also continue providing us with feedback so we can refine these guidelines in a way that benefits our community.&nbsp;

Magic Eden has specific guidelines that we use for any potential collection that uses Launchpad - please see “<a href="https://me-trust-and-safety.pages.dev/what-are-magic-edens-guidelines-for-launchpad" target="_blank" rel="noopener noreferrer">What are Magic Eden’s guidelines for Launchpad?”</a>.&nbsp;In addition to that, we have a set of guidelines which have been developed to apply across both our primary marketplace and secondary marketplace. These guidelines are developed‌ to ‌honor original creators and serve the communities they build by providing transparency.&nbsp;

These guidelines will also help make ‌Magic Eden a respectful, safe and compliant space for collectors and creators alike. Everyone who lists NFTs on Magic Eden is expected to follow these guidelines.&nbsp;

We aim to foster positive, engaged and fun-loving communities and do not support content that promotes harm, extremist or unsafe behaviors.

Respectful

We stand for diversity and inclusiveness and do not condone content that could be deemed offensive.

Appropriate

We recognize that the space keeps changing, and will be guided by feedback from affected communities and the community at large to revisit decisions we previously made.

Adaptive

Creators and community above all

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It’s our responsibility to provide a reliable platform with important information about NFT projects. For Launchpad, we will vet projects based on quality and safety signals. All users should also use Launchpad at their discretion.

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Creators are responsible for delivering on the collection’s promises and providing adequate transparency to potential collectors so they can make informed decisions. After mint, creators are responsible for continuing to engage with their communities and fulfill their roadmap to their fullest potential.

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Collectors are responsible for doing their own research. By minting or trading NFTs, collectors are choosing to support projects willingly. Projects’ outcomes and creator actions are not guaranteed by Magic Eden in any way.

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<div class="raw-html-embed">Setting expectations for Magic Eden, Creators and Collectors</div>

Discover informative content that’s actually useful for Creators, and Collectors across a wide range of topics.

Want to find out more?

Web3 can mean something slightly different to all of us, but I think we all agree it is important to be transparent in a fast-moving, evolving environment. Magic Eden aims to be your destination for discovery, expression, and ownership across digital cultures. Our goal is to provide the most delightful platform experience for creators and collectors. This requires trust in each other and in our platform, so we’ve outlined the responsibilities and information each of us needs in order to participate.

Please know that given how quickly NFTs are evolving, we are always open to feedback. We always love to hear from you so we can continue to make the right changes that benefit the community. Below you will find helpful information on our guidelines and policies. Set out below is specific information we have on subject matters we are often asked about. If you have any other questions, try visiting our <a href="https://help.magiceden.io/en/" target="_blank" rel="noopener noreferrer">Help Center</a>! And if you still don’t feel your question is answered, please send us a message using the chat widget below.